Asia Shipping Media rebrands as Splash Maritime Group

Asia Shipping Media has changed its corporate name to Splash Maritime Group as the Singapore-based company expands its media, events and intelligence business beyond its roots in maritime publishing. The rebrand comes with a broader push into technology, logistics and data-driven products, while existing brands keep operating under their current names.

Why it matters: - The rebrand signals a move from a regional publishing operation to a broader maritime information business with global ambitions. - The change aligns the company’s identity with its growing footprint across media, events and intelligence products. - The company is positioning itself for expansion in maritime technology, ports, logistics and data-driven intelligence.

What happened: - Asia Shipping Media has rebranded as Splash Maritime Group. - The company is headquartered in Singapore. - Co-founders Grant Rowles and Sam Chambers launched the business and built it from the 2012 debut of SinoShip magazine. - The group’s portfolio now covers news, events, intelligence products and specialist maritime verticals across shipping, ports, offshore, logistics and technology.

The details: - The new group identity brings together Splash, SplashTech, a dedicated magazine division, and events including Splash Singapore, Geneva Dry and the Maritime CEO Forum. - Grant Rowles said the Splash brand is better known internationally than Asia Shipping Media. - Rowles said the rebrand reflects what the business has become and where future growth opportunities sit. - Sam Chambers said the new name better matches the company’s global audience and wider editorial coverage. - Chambers said Splash is now recognized across the industry, making the change a natural step. - Existing brands will continue operating under their established identities. - The company said the transition reflects its ambition to build one of the maritime industry’s leading media, events and intelligence businesses. - The company also said it wants to keep the entrepreneurial approach and editorial focus that supported its growth. - The company’s website is the Splash Maritime Group corporate website. - The company’s LinkedIn page is Splash Maritime Group on LinkedIn.

Between the lines: - The rebrand suggests the company wants a single umbrella identity that can travel more easily across international markets. - The move also underscores how maritime media is widening into events and analytics-style intelligence products. - The retention of legacy brands points to a transition designed to preserve audience recognition while updating the parent company identity.

What's next: - Splash Maritime Group will keep operating its existing brands under the Splash banner. - The company is expected to keep expanding its coverage and products in maritime technology, logistics and data intelligence. - The rebrand sets up the business to pursue further growth as a global maritime media platform.