Equator Pure Nature adds Jiraroj Lanchanavanich to advisory board

Equator Pure Nature appointed manufacturing and technology executive Jiraroj Lanchanavanich to its advisory board on Aug. 21, 2026, as the Bangkok-based company looks to scale Pipper Standard across Asia and global markets. The move is meant to strengthen factory operations, supply chain management and quality control as demand rises for the brand’s natural home, personal and pet care products.

Why it matters: - Equator Pure Nature is trying to grow production without losing the quality standards that support its Pipper Standard brand. - Jiraroj Lanchanavanich brings decades of manufacturing, automation and technology experience to that effort. - The appointment supports the company’s push into more markets and new product categories, including personal care and pet care.

What happened: - Equator Pure Nature appointed Jiraroj Lanchanavanich to its Advisory Board on Aug. 21, 2026. - The Bangkok-based company owns the Pipper Standard brand. - The board role is meant to support international growth. - Lanchanavanich is CEO of Standard Manufacturing Co., Ltd. and Garguar Lab Co., Ltd. - He also serves as an independent director at RATCH Group Public Company Limited and chairs its Risk Management Committee.

The details: - At Standard Manufacturing, Lanchanavanich led a shift to modern technology and automation after becoming CEO in 2001. - SAP featured Standard Manufacturing for using smart robotic software to improve efficiency. - Equator Pure Nature said Lanchanavanich will help improve factory operations, supply chain management and quality control as production expands. - The company said his background fits its plan to scale a globally patented pineapple-fermentation process. - Pipper Standard products currently span home, laundry, personal care and pet care lines. - Equator Pure Nature said Pipper Standard products are available in more than 15 markets across Asia. - The company says its formulations use founder Peter Wainman’s globally patented pineapple fermentation technology. - The company says its products are natural, hypoallergenic and non-irritation certified.

Between the lines: - The board appointment signals that Equator Pure Nature is treating manufacturing scale-up as a core growth challenge, not just a sales challenge. - The company is pairing its wellness brand with executives who have experience in industrial systems and operational discipline. - Lanchanavanich’s addition also adds more outside credibility as Pipper Standard tries to position itself as a regional consumer brand with global ambitions.

What's next: - Equator Pure Nature expects Lanchanavanich to advise as production grows across existing and newer categories. - The company is continuing its expansion across Asia and other international markets. - Pipper Standard’s pet care line, launched in late 2025, is likely to remain part of that broader growth plan.

The bottom line: - Equator Pure Nature is betting that deeper manufacturing and technology expertise will help it scale faster without diluting the brand’s natural-product identity.