Sporting goods market forecast to hit $748.72 billion by 2030

The Business Research Company says the global sporting goods market will grow from $570.57 billion in 2026 to $748.72 billion by 2030, driven by outdoor recreation, premium gear demand and broader fitness participation. North America led the market in 2025, while Asia-Pacific is projected to grow fastest.

Why it matters: - The sporting goods market is tied to rising participation in fitness, recreation and organized sports. - Growth in this category can signal stronger consumer spending on athletic gear, apparel and outdoor equipment. - The report points to outdoor recreation and wellness trends as major demand drivers.

What happened: - The Business Research Company released its Sporting Goods Global Market Report 2026 covering market size, trends and forecasts through 2035. - The report estimates the global sporting goods market at $570.57 billion in 2026, up from $534.28 billion in 2025. - The report forecasts the market will reach $748.72 billion by 2030. - The report was published from London on Oct. 7, 2026. - The company offers a free sample of the report and the full market report.

The details: - The report says the market grew on expanding participation in recreational sports, school and collegiate sports programs, affordable fitness gear demand, organized leagues and tournaments, and higher health awareness. - The forecast implies a 6.8% CAGR for the 2025-2026 period and a 7.0% CAGR through 2030. - The report cites rising demand for performance-boosting equipment, injury-prevention gear, premium and personalized sportswear, fitness and wellness culture, and adventure and outdoor sports. - Notable trends include lightweight high-performance materials, athlete-centered customization, greater youth sports involvement, branded premium sportswear and outdoor recreation. - The report defines sporting goods as equipment, apparel and accessories used for sports, fitness and recreation. - The report says these products are designed to improve performance, support safety and withstand diverse indoor and outdoor uses. - North America held the largest market share in 2025. - Asia-Pacific is expected to be the fastest-growing region during the forecast period. - Other regions covered include South East Asia, Western Europe, Eastern Europe, South America, the Middle East and Africa. - The 2026 reports add market attractiveness scoring, TAM analysis, company scoring matrix graphics and tables, Excel-based forecasting dashboards, market hotspots infographics, key technologies and future trend analysis, and updated graphics and tables.

Between the lines: - The report frames sporting goods as a category benefiting from both lifestyle and performance spending. - Outdoor recreation looks like a key bridge between health trends and product demand, not just a niche leisure segment. - The mix of premiumization and personalization suggests consumers may be buying more specialized products, not only more products. - The regional split points to mature demand in North America and faster expansion opportunities in Asia-Pacific. - The report also serves as a marketing product for The Business Research Company, with sample access, contact details and social links embedded in the release.

What's next: - The market is projected to keep expanding through 2030 as fitness, wellness and outdoor participation rise. - Brands focused on performance materials, safety features and customization may be positioned to benefit from the expected shift in demand. - Future growth will likely depend on whether outdoor recreation and premium sportswear spending continue to outpace broader consumer spending.